When Amazon first debuted its Alexa-powered Echo smart speaker in 2014, expectations for the device were relatively high.
More than two years later, the Echo’s success has spurred a new war of the tech titans: Companies including Apple (AAPL), Google (GOOG, GOOGL), Microsoft (MSFT), Samsung and a slew of their Chinese counterparts have either released their own smart speakers or will likely release them soon.
But it appears consumers aren’t using their devices to their full potential. Instead of using these smart speakers to do things like start their cars or order movie tickets, consumers are focusing on more basic tasks like playing music and checking the weather.
And while that may not seem like it would be an issue for device makers, if users aren’t taking full advantage of their devices, manufacturers might lose out on some big cash.
What do you do exactly?
See, it turns out,...
Read more: Amazon's Echo and other smart speakers do much more than you realize